Instagram has officially 1 billion users worldwide, but the company has not updated this figure for almost two years. Some reports, such as the Hootsuite Digital Report and We Are Social, already put the number of monthly Instagram users at 1.2 billion.
It is estimated that Instagram already has more than 1,200 million users worldwide
The growth and transformation of the social network in recent years has been spectacular, with the launch of Stories and, since last summer, also Reels, short videos that can be edited and added to music and that imitate those of TikTok .
In this article, after analyzing how Instagram users are, we are going to review some of the most important statistics of Instagram, data that you may not have known and that will help you to think about your strategies for this social network and to know its particularities a little better:
1- 95 million posts are published on Instagram every day, including photos and videos.
2- More than 500 million people use Stories every day.
3- More than 25 million companies already have a corporate account on Instagram.
4.- The average Instagram user spends 53 minutes a day on the social network.
5.- More than 200 million people visit at least one business account a day on Instagram
6.- The largest age group on Instagram are young people between 18 and 34 years old.
7.- Instagram generates 14 times more interaction, on average, than Facebook. If you compare it with Twitter, it generates 27 times more interaction.
8.- 130 million Instagram users click on posts in which products are sold every month.
9.- A third of the Stories seen on Instagram are published by companies.
10.- 78% of brands have a product tagged for sale on Instagram.
11.- 25% of users have made a «swipe up» in the history of a company.
12.- 25% of the ads purchased on Instagram are in image format, while 23% are in video format. Instagram carousels make up 19% while 14% of ads are shown in Stories.
13.- The contents that use geolocation receive 79% more engagement.