That Steve Jobs was a ruthless CEO and entrepreneur is not new, and those who have closely followed the career of the founder of Apple will certainly not be surprised by the email published by the US Congress in the context of the antitrust investigation that has seen Tim Cook also appears before the senators.
In the email, which we offer below, Steve Jobs invites Eddy Cue and Phil Schiller to silence publishers that, evidently they had severely criticized Apple for the business model adopted. At the base of the criticisms was the App Store system which obliges all developers who launch applications based on a subscription to use the Apple payment service, which also translates into a real fee to be paid in the coffers of the Bitten Apple.
In an email dated February 6, 2011, Steve Jobs points out that “I think it’s all quite simple. iBooks will be the only book store on iOS devices. We must defend it with our heads held high. You can read books purchased elsewhere, but you cannot buy, rent or subscribe from iOS without paying us “.
There iBooks and the sale of books on the App Store has been the subject of many controversies, and already in 2011, Apple was severely criticized for the business model. Apparently. The exchange of emails with Eddy Cue and Phil Schiller was part of a broader discussion of the commissions to be charged to developers who offer digital content and subscriptions through the apps on iOS. Eventually, Apple chose to charge a 30% sales commission.
Eddy Cue, in the email prior to Jobs’s, had raised the issue of booksellers: “will claim that this model does not work“, but the ruthless CEO continued on his way.