Apple is a company reminiscent of the tale of the goose that lays the golden eggs or King Midas. Everything you touch turns into profitability, success, and money. In fact, it is more than likely to become the first company to reach a value of $ 3 trillion. So it is not surprising that he always wants to be improving and with his eyes set on the future. For this, it must rely on others who know and that is why it has been estimated that the Californian company has bought more than 100 companies in 6 years.
Purchases of more than 100 companies in 6 years are equivalent to one every 3 weeks
Imagine that every month you indulge yourself. It can be a dinner, that accessory for the iPhone or iPad. Now transfer it to a company that generates billions a year and we have that whim a month, is another company. And so for 6 years. That is what Apple has done. Buy more than 100 companies in 6 years.
These data have been revealed by the CEO of the company, Tim Cook, during the annual conference with the company’s shareholders after closing the best quarter in its history. But not on a whim, if not in order to continue improving its profitability, effectiveness and efficiency.
We are not afraid to look at acquisitions of any size, but our priority is valuation and strategic fit, and our focus is generally on small, innovative companies exploring technologies that complement our products and make them go forward.
This could give rise to that some could think that Apple exercises a monopoly. Yet Cook answered that question, very directly and unapologetically:“Apple does not have any dominant position in any market in which it competes.” You only find yourself in a very competitive market where you need to be the best.
Some of the companies that Apple has acquired in those six years are for example the headphone company Beats, Shazam, PrimeSense. Even there is a Spanish one on the list, Vilynx, specialized in artificial intelligence tools to analyze the visual, textual and auditory content of videos.