Apple Introduces New Racial Equity and Justice Initiative Projects

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Brian Adam
Professional Blogger, V logger, traveler and explorer of new horizons.
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Apple has announced new projects as part of its Racial Equity and Justice Initiative to promote racial equity in the United States. The Cupertino company has allocated $ 100 million to drive the development of a one-of-a-kind educational center for HBCU. Plus an Apple Developer Academy in Detroit.

The apple company aims to end “systemic barriers and fight injustices.” As well as expanding growth opportunities for the African American community in the United States.

“We are all responsible for the urgent work of building a fairer and more equitable world, and these new projects send a clear signal of Apple’s enduring commitment,” said Tim Cook, Apple CEO.

Apple allocates $ 25 million for the Propel Center

Apple has allocated $ 25 million to develop the Propel Center, to support HBCU students and faculty. It will offer assistance through a “robust virtual platform, a physical campus in historic Atlanta University Center, as well as on-campus activations at partner institutions.”

Render of Apple's Propel Center to push for racial equity
Render of the Propel Center

The Propel Center will not only offer innovative curricula, it will also provide technology support, career opportunities, and scholarship programs. As well as a variety of educational content including artificial intelligence and machine learning.

As well as agricultural technologies, social justice, entertainment arts, application development, augmented reality, design and creative arts, career preparation and entrepreneurship ”.

Apple will develop curricula focused on each of the areas mentioned above. It will even offer tutoring and internship opportunities.

Apple company to open Apple developer academy in Detroit

Apple has said that at the end of 2021 it will open an Apple Developer Academy – Apple Developer Academy – in Detroit. Unique in the United States.

Detroit is a region with many black entrepreneurs and developers. There are even more than 50 thousand companies, whose owners are black, according to data from the United States census. That is why Apple has selected this city to develop its academy.

Basically, the apple company aims to “empower young black entrepreneurs, creators and coders”, helping them to exploit their skills in technological areas.

The academy is launched in collaboration with Michigan State University. In this the courses “will be open to all Detroit students, regardless of their academic background or if they have previous experience in coding.”

In effect, the Apple Developer Academy will offer two programs. A 30-day introductory program geared toward those students considering careers in application economics. The other is a complete and intensive course of 10 to 12 months.

Apple to invest $ 10 million to support investments by entrepreneurs of color

Apple will not only invest in education centers, it will also invest $ 10 million with Harlem Capital, an early-stage venture capital firm based in New York, to support investments from retail companies and entrepreneurs of color.

About 1,000 companies will benefit from this investment over the next 20 years. In addition, Harlem Capital will also “lend its expertise to Apple’s broader efforts to promote access to economic opportunity.”

Likewise, it will invest $ 25 million in Siebert Williams Shank’s Clear Vision Impact Fund to support businesses serving underserved markets.

With these projects, Apple is committed to helping the African American community in the United States and promoting racial equity. Not only offering study plans for professional growth, but also monetary help to exploit the knowledge acquired.

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