Facebook usually develops a program within Facebook Watch, its own video platform, in which it offers tips to get more out of its social networks and mobile applications. This program, called “Boost My Business”, lasts 10 minutes, but Facebook also uses its content to create shorter pieces in which to give advice to users on a certain topic.
Facebook has published some tips to get more out of Stories by rescuing them from a video posted on Facebook Watch
The company has now released a new video in which it recovers some of those recommendations and provides tips to improve the visual aspect of Stories, with some clues that may be very relevant.
Some are obvious, but it doesn’t hurt to remember them. Possibly others you did not know. Be that as it may, the tips provided by Instagram are as follows.
-Use a tripod to ensure image stability, especially when you are going to record a video or make a live broadcast. Also for Stories, if you are going to take a photograph of people or a landscape, to guarantee stability.
-To improve lighting, use a ring of light or take advantage of natural light to give your images a more professional look.
-Look for a unique proposal, an idea that makes your brand stand out within the content that is more visually attractive.
-Use Instagram filters and editing tools to adjust colors and tones. Make your image stand out but without losing its naturalness.
-Add one or two GIFs to the Stories, with which you will get more movement and draw attention especially in those that are composed of video.
-Add a short text, but not too long and include a call to action.
In addition to these tips, it is worth remembering the importance of vertical video. Instagram has set as strategic for 2021 the development of Reels, the video content that imitates those of TikTok and is also developing a vertical feed for Stories, which it will start testing shortly. Two trends to take into account in addition to those that you can see in this video and that we have summarized above: