Starting today, several users of iPhones and iPads with iOS 14 installed around the world will receive one notification when accessing the Facebook application: The message in question will be about ad tracking, in an attempt to persuade users to grant tracking access on apps and websites for advertising.
The social network giant was forced to show this notification to all iOS users as it is Apple itself that announced an imminent change that will make it mandatory, starting from early spring, to request participate or not in data tracking. The prompt will not lack an information page to explain in detail the reason for this measure and the implications of activating the tracking.
As reported by The Verge and explained by Apple herself during a conference dedicated to developers, this novelty will allow users to renounce or not allow applications to collect the IDFA code (Identifier for Advertisers, or identifier for advertisers) that the different companies share with each other to optimize the experience with digital ads, making them dependent on the user’s web searches.
Facebook has already said its against this measure, speaking of the harm it could do to small businesses and not only. These observations would then have led to an exponential growth of hostilities between the two sides, so much so that Mark Zuckerberg would have prepared a lawsuit against the Cupertino giant.
A Facebook spokesperson later told The Verge: “Apple’s new message is designed to present a false trade-off between personalized ads and privacy, when in fact we can deliver both. Apple does this to favor its targeted advertising services and products. To help people make a real choice, we also show a screen of ours to provide more information on how we use personalized ads, which support small businesses and keep apps free. Accepting this prompt doesn’t involve Facebook collecting new types of data, it just means Facebook can continue to offer people better experiences “.
Some reports published online in recent days would speak, among other things, of a rather interesting forecast: less than 20% of Facebook users they would be willing to consent to tracking on iOS, a symbol of consumers’ distrust of this practice.
Moving to Apple, the company tops the Fortune rankings of the world’s most admired companies, a feat achieved for the fourteenth year in a row.