LinkedIn just launched the possibility of add links in your stories, the contents that disappear within 24 hours of its publication and that were officially launched last summer imitating those of other social networks such as Instagram.
Precisely in this social network users can put links in their Stories, although for this they must have a minimum of 10,000 followers. On LinkedIn there is also a similar requirement, but what the professional network asks for is to have at least 5,000 connections or followers. In addition, it adds an additional requirement, which is to have the “Follow” button as the main action in the profile, instead of the “Connect” button, which is the one that appears by default. We explain how to do it below.
Furthermore, the ability to add links in Stories is also available for Company Pages on LinkedIn. In any case, in both cases, as confirmed by LinkedIn sources to TreceBits, the deployment is being carried out gradually, so it may still take a few days for the possibility to appear to all users, even if they comply with the requirements indicated.
LinkedIn Stories, like Instagram Stories, allow you to swipe up (known as “Swipe Up”) when they include a link. Thus, the visitor can be directed to the desired web address, deriving traffic from the LinkedIn story to the company page, a personal blog or a news story from a media outlet, for example.
How to link in LinkedIn Stories
If you want to add a link in the LinkedIn story that you are creating, the first thing you should do is make sure that you have 5,000 connections or followers, and that you have the “Follow” button enabled on your main page in the social network, in instead of “Connect”, as explained below.
Once this is done, to add the “Swipe up” function in the LinkedIn story, you just have to add a photo or video in the usual way and tap on the “Link” icon that appears at the top of the screen.
There you can add the URL to which you want to direct the users who see the Story. Select the appropriate action button and tap “Done” to finish. If you want to modify the link, you can also do it at any time. Once you are satisfied, publish your story and users will be able to access the indicated website by simply sliding the screen up.
How to change the button «Connect» to «Follow»
For the “Follow” option to be by default on your LinkedIn profile so that you can post links in the Stories, you must do the following:
-On the LinkedIn home page, click on your profile picture in the upper right corner and select “Settings and privacy”. From there, go to the “Visibility of your activity” section and click on “Change” next to “Followers”. At the bottom, you will see the possibility that the “Follow” button is the main option.
According to LinkedIn, changes are applied within 24 hours. Perhaps because of this, despite having made the change, the possibility of publishing the links in the LinkedIn Stories in my personal account does not yet appear to me. However, if we have the option already available in the TreceBits page on LinkedIn (which we encourage you to follow).