Apple continues to dominate in the high-end smartphone segment and it seems that in the "war" between manufacturers, the Cupertino house has only one rival, itself. In the period between January and March it managed to ship 19.5 million iPhones 11despite the devastating impact on consumer demand caused by the Coronavirus pandemic.
Omdia reported that iPhone 11 shipments in the first quarter of 2020 exceeded the total shipments recorded by the iPhone XR in the first quarter of 2019 by nearly six million units.
"For more than five years, even in the presence of changing conditions in the global market, one aspect has remained unchanged in the smartphone sector: Apple has continued to maintain first or second place in the global shipments ranking of its models.
"Apple's success is the result of its strategy, able to attract great interest from the public even with few models every year. This has allowed the company to concentrate its efforts on a limited number of products increasingly requested by consumers and recording always very high sales volumes "said Jusy Hong, director of the Omdia analytics agency.
Apple has managed to find the right balance between prices and functionality thanks to the iPhone 11, thus guaranteeing ever higher appeal. At launch, the iPhone 11 was 50 euros cheaper than its direct predecessor, the iPhone XR. However, despite the lower price, the new model has even better characteristics with a dual rear camera which represents an important upgrade compared to the previous generation, seen willingly by the buyers who have thus greatly increased sales.
It is not only Apple who smiles, in fact Samsung has also recorded excellent results. The Galaxy A51 took second place among the best-selling smartphones and first among the Android models, with 6.8 million units shipped in the first quarter of the year. Samsung has again maintained its second position for this year by successfully replacing last year's model, the Galaxy J4 Plus. Excellent results have also registered them the Galaxy S20 + 5G which managed to conquer the primacy among the best-selling 5G smartphones in the first months of the year.
However, the most surprising data in the first quarter of 2020 made them record Xiaomi. The Redmi Note 8 and the Redmi Note 8 Pro, in fact, placed in third and fourth position with shipments that touched 6.6 million and 6.1 million units. According to Omdia, it is the first time that the Chinese house has managed to place such a significant figure in terms of sales. Next came the Huawei Mate 30 5G and the Mate 30 Pro 5G and most of the sales that were concentrated within the Chinese market.
Due to the COVID-19 pandemic, the smartphone market is expected to contract over the year. An exception is China, where the sector has been recovering rapidly in recent weeks and thanks to the promotions on 5G devices launched by Huawei, Oppo and Xiaomi, Omdia predicts that the rankings of 5G smartphones will soon be dominated by Chinese manufacturers.