The coronavirus pandemic has had a positive effect on the download and time consumed in mobile applications, both iOS and Android. During the past year, a historical maximum of mobile app downloads was recorded, surpassing 218,000 million downloads in just one year. This represents a growth of 7% with respect to the data registered in 2019.
Tinder is the app that earns the most money, followed by TikTok
Not only were more free mobile applications downloaded, but users were more willing to pay for valuable services and content on their mobile phones. Thus, spending on mobile apps grew 20% last year, reaching 143 million dollars. According to data from report annual report prepared by App Annie, China, the United States, Japan, South Korea and the United Kingdom are the markets in which users spent the most money in 2020 on mobile applications.
According to this report, users in the United States, on average, spend 4 hours a day consulting mobile applications on their mobile phone, an amount of time similar to that experienced by citizens of other countries such as China, Japan, South Korea, the United Kingdom or France.
The growth of applications such as Twitch, TikTok, Snapchat, Spotify or, among the more adult audience, Discord, has catapulted the download data during the last year. These were the most downloaded mobile apps in 2020.
According to the report, users were already used to using mobile applications on their mobile phones, but the pandemic has accelerated the adoption and use of certain services on mobile phones by two to three years. For example, making video calls from the telephone, to which 40% more time was dedicated than in previous years, making purchases through mobile phones or micro-payments between users.
The use of games for mobile phones has also registered an important growth, whose downloads grew by 78% during the past year. Spending on these apps increased 66%, thanks to the success of titles such as Among Us, among others.