TikTok and Shopify have launched in Spain and four other European countries -France, Italy, Germany and the United Kingdom- the possibility of selling products through the social network of short videos. Shopify and TikTok thus extend the collaboration agreement that has already been in place in the United States for months to these five new territories.
Shopify allows you to connect a TikTok For Business account and manage all your campaigns from one place
What does this mean for TikTok users? That they will receive more advertising to make product purchases on the social network directly, without leaving it. But the move benefits, above all, brands, since it means that they will be able to market their products directly through the TikTok channel, managing their ads easily from one place, as long as they are Shopify customers.
As a result of the agreement, Shopify merchants in Spain will be able to create, manage and measure campaigns advertising through the new TikTok channel, being able to reach consumers who are part of this social network that has grown considerably in the last year.
Through Shopify, businesses will be able to create video ads for the TikTok feed from the Shopify dashboard and distribute them across Europe. The number of new Shopify stores created in Spain has increased by 70% in 2020 compared to the previous year, according to company data. Through the new TikTok channel, Shopify merchants can access the main features of TikTok For Business Ads Manager without leaving the Shopify dashboard.
This provides some benefits. For example, Shopify merchants can install the TikTok pixel on their website to find new customers and optimize campaigns, as well as measure ad performance. In addition, they can create the campaigns and track everything from one place.
In addition, in Shopify, formats are made available to advertisers that they can share on the social network, creating ads in a matter of minutes, and retargeting campaigns are also offered.
On the other hand, as a business promotion, Shopify merchants on the Trial and Basic plans they will get 82 euros in advertising credit to spend on TikTok after connecting a new TikTok For Business account to Shopify, and having spent $ 20 within two weeks.