Bilibili is the Chinese answer to YouTube. It is a platform where you can host and share videos and be able to watch them freely, although it also has monthly subscriptions for premium content, in the style of Netflix or YouTube Premium.
Bilibili is the Chinese YouTube specialized in anime, manga and video games
Among its most popular content are video games, manga and anime, which are the three passions of Xu Yi, the founder of this online video platform, whose prototype was created in just three days based on a community of fans of these contents. This happened in 2010 and since then it has been gaining popularity, especially among fans of popular manifestations of gaming culture and manga / anime.
In fact, it already has 14.5 million subscribers, who access exclusive content and anime series and movies. But this is not its only way of monetization but it also has advertising inserts in addition to the income from electronic commerce and mobile games.
During the last quarter of 2020 it had an average of 202 million monthly users, which represents an increase of 55% compared to the same period of the previous year. Even so, that figure represents less than a third of its great rival, the Kuaishou platform, which increased its market share by no less than 190% last month amid a context in which other small video platforms are emerging. similar, all of them of Chinese origin.
In its debut on the Hong Kong Stock Exchange this week, Bilibili shares have appreciated by 2.2% compared to the starting price, although they later fell 4%. The essential reason for the release to the financial markets of this platform has to do with the regulatory framework imposed by the administration of the former president of the United States, Donald Trump.