Do you really know if Whatsapp get income from your information? Through the app you can share videos, texts, photos, GIFs and even exchange animated stickers. But that is not the only thing, it also serves to send documents in Word or PDF in case you have forgotten them on the laptop at home.
However, since Whatsapp started working, it can be downloaded for free. Although at the beginning it charged 99 cents of dollar for its annual use, now it is free of payment. How do you survive and earn money?
In 2014 Facebook bought the messaging app for a price of 19 million dollars, being one of the most important acquisitions of Mark Zuckerberg’s company.
Although the exact business model of Whatsapp Rather than handling conversations and chats every day, there are several functions that could give a clue as to how the app makes money.
HOW WHATSAPP MAKES MONEY IF IT’S FREE
- The first theory is based on the monetization of our information, according to the portal Genbeta. At the moment all the data that we share within WhatsApp is in the bag, but it simply cannot be released since it complies with the privacy guidelines.
- On the other hand, WhatsApp is about to unify certain details with Facebook, so that filtered advertising reaches our devices depending on our tastes. That way, retailers or entrepreneurs will be able to use the app as an online store. We do not doubt that it will be charged in the future to obtain more functions in WhatsApp Business.
- Although we must not lose sight of the fact that the fast messaging app serves as a complement for Instagram and Facebook. In both, a button is used that redirects to WhatsApp so that the customer can contact the seller in an easier way. Will a percentage be applied for the sale of an item?
- Although interbank transactions, sending money, has only been implemented in some countries of the world, the same source mentioned above mentions that a percentage could go to WhatsApp, information that will appear before sending dollars.